This season, redheads have more fun thanks to new colour formulations which deliver brilliant, saturated hues that won’t wash down the drain.
“Red is huge for fall,” reports Laddy James, general manager of The Hairstyle Inn in Saskatoon, Saskatchewan. “Women with vibrant, confident personalities can easily pull off bold red shades.”
From strawberry to black cerise, James says there’s a red out there for everyone-finding the correct shade for you hinges on skin tone and natural level. Before proceeding with colour, make sure you clearly communicate to your stylist the results you desire.
“If you want carrot red and they give you mahogany, you’re not going to be happy,” James says. “Communication is key.”
Lucy DeFidelibus, director of Goldwell Canada’s Toronto Studio, in Mississauga, Ontario, says in the past, reds have been notorious for their quick fade factor, but she reports today’s formulations have incredible holding power.
More pigment has been added to colours, making reds much stronger,” DeFidelibus says. “Home care products are also very advanced and help to lock in colour. These two factors combined make for longer-lasting redheads.” * DeFidelibus’ Tip: If your hair is dry or over-processed , treat your hair to a deep-conditioning treatment before applying colour. The better condition the hair is in, the longer colour will hold.-SK